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Trampoline Systems, the award-winning enterprise software vendor, has pioneered an unconventional approach to finance its growth. Instead of raising money from venture capital firms Trampoline is using a technique called “crowdfunding”, raising smaller stakes from a community of smart private investors.

Trampoline has published this website to explain how crowdfunding works, why Trampoline chose this route and what entrepreneurs need to think about if they’re considering this path for their business.